目前,智(zhi)能電視成(cheng)為廣大市(shi)民關(guan)注的(de)(de)焦點,中國主(zhu)流彩(cai)電企業已強(qiang)烈(lie)推出(chu)智(zhi)能電視,從形式上看,智(zhi)能電視將是未來發(fa)(fa)展(zhan)的(de)(de)方向,智(zhi)能電視發(fa)(fa)展(zhan)的(de)(de)同(tong)時也(ye)同(tong)樣面臨技術(shu)、市(shi)場、政策等多重挑戰。
智能電視發展的初期階段
國內彩電(dian)(dian)(dian)(dian)各大廠家都均按自己的(de)方式,在智(zhi)能(neng)電(dian)(dian)(dian)(dian)視(shi)(shi)研發上摩拳擦掌,但至今為止(zhi),智(zhi)能(neng)電(dian)(dian)(dian)(dian)視(shi)(shi)也無清晰定(ding)義。除(chu)此之外,IT廠家也按照(zhao)自己的(de)理解來布局(ju)智(zhi)能(neng)電(dian)(dian)(dian)(dian)視(shi)(shi),比如蘋(pin)(pin)果(guo)TV,“可(ke)(ke)以肯(ken)定(ding)的(de)是(shi)(shi)蘋(pin)(pin)果(guo)TV會(hui)促進(jin)智(zhi)能(neng)電(dian)(dian)(dian)(dian)視(shi)(shi)產業清晰化”“從今天電(dian)(dian)(dian)(dian)腦(nao)應用的(de)多樣性來看,只有(you)統一(yi)平臺才能(neng)真正導致應用多樣化。”只是(shi)(shi)目前彩電(dian)(dian)(dian)(dian)廠家對智(zhi)能(neng)電(dian)(dian)(dian)(dian)視(shi)(shi)的(de)理解,以及(ji)產業的(de)發展(zhan)還沒(mei)有(you)達到這一(yi)階段(duan),目前僅僅是(shi)(shi)智(zhi)能(neng)電(dian)(dian)(dian)(dian)視(shi)(shi)發展(zhan)的(de)初期階段(duan)”,但是(shi)(shi)這個階段(duan)將(jiang)會(hui)很快步入(ru)到發展(zhan)階段(duan),現在是(shi)(shi)高速發展(zhan)化社會(hui),以網絡技術為核心智(zhi)能(neng)電(dian)(dian)(dian)(dian)視(shi)(shi)市場(chang)未來發展(zhan)方向是(shi)(shi)不可(ke)(ke)預(yu)料的(de)。
消費者認知度逐漸提高
2011年液(ye)晶(jing)電(dian)(dian)(dian)視(shi)產(chan)品(pin)仍舊(jiu)是以智(zhi)(zhi)(zhi)能(neng)電(dian)(dian)(dian)視(shi)、3D電(dian)(dian)(dian)視(shi)與LED電(dian)(dian)(dian)視(shi)為電(dian)(dian)(dian)視(shi)品(pin)牌廠銷(xiao)(xiao)售(shou)的主力(li)產(chan)品(pin)。智(zhi)(zhi)(zhi)能(neng)電(dian)(dian)(dian)視(shi)銷(xiao)(xiao)售(shou)預期被看好,智(zhi)(zhi)(zhi)能(neng)電(dian)(dian)(dian)視(shi)推(tui)出(chu)以來,在北京的一(yi)些家(jia)電(dian)(dian)(dian)賣場經常看到銷(xiao)(xiao)售(shou)人員在推(tui)薦產(chan)品(pin)時(shi),都(dou)能(neng)把智(zhi)(zhi)(zhi)能(neng)電(dian)(dian)(dian)視(shi)當(dang)做(zuo)重(zhong)(zhong)點(dian)推(tui)薦對像,越來越多的消費者(zhe)開始(shi)關注(zhu)智(zhi)(zhi)(zhi)能(neng)電(dian)(dian)(dian)視(shi),許多的購買(mai)者(zhe)都(dou)比較(jiao)注(zhu)重(zhong)(zhong)時(shi)尚,苗頭(tou)指向智(zhi)(zhi)(zhi)能(neng)電(dian)(dian)(dian)視(shi),智(zhi)(zhi)(zhi)能(neng)電(dian)(dian)(dian)視(shi)已成為賣場最(zui)(zui)大亮點(dian),也是現代人最(zui)(zui)好的選(xuan)擇。
未來的電視機將是基于互動性
隨著三(san)網(wang)(wang)(wang)融合技(ji)術(shu)的(de)(de)(de)(de)不(bu)(bu)斷發(fa)展,電(dian)(dian)(dian)視(shi)(shi)已經不(bu)(bu)在是(shi)單純的(de)(de)(de)(de)終(zhong)(zhong)端(duan)(duan),而(er)是(shi)更加復合的(de)(de)(de)(de)多媒(mei)體(ti)娛樂中介,智(zhi)能(neng)(neng)電(dian)(dian)(dian)視(shi)(shi)時代已經到(dao)來。國家在推(tui)動(dong)(dong)三(san)網(wang)(wang)(wang)融合的(de)(de)(de)(de)業務發(fa)展的(de)(de)(de)(de)同時也推(tui)動(dong)(dong)了智(zhi)能(neng)(neng)電(dian)(dian)(dian)視(shi)(shi)的(de)(de)(de)(de)發(fa)展,智(zhi)能(neng)(neng)電(dian)(dian)(dian)視(shi)(shi)通(tong)過安裝各類應用程序,能(neng)(neng)夠實現(xian)功(gong)能(neng)(neng)擴充和服(fu)務增(zeng)值,用戶可自由安裝、卸載應用服(fu)務(如游(you)戲、健身、股票等(deng)),使(shi)電(dian)(dian)(dian)視(shi)(shi)擁有了無限可能(neng)(neng),成為(wei)私屬定(ding)制的(de)(de)(de)(de)家庭娛樂及信息終(zhong)(zhong)端(duan)(duan)。隨著計算機(ji)技(ji)術(shu)、互聯網(wang)(wang)(wang)技(ji)術(shu)和新型(xing)顯示技(ji)術(shu)、人機(ji)交互技(ji)術(shu)、視(shi)(shi)頻處理技(ji)術(shu)的(de)(de)(de)(de)不(bu)(bu)斷發(fa)展,也給電(dian)(dian)(dian)視(shi)(shi)創造實現(xian)各種不(bu)(bu)同、更加豐富(fu)的(de)(de)(de)(de)應用提供了更多的(de)(de)(de)(de)可能(neng)(neng)性(xing)。內(nei)容(rong)仍(reng)然是(shi)智(zhi)能(neng)(neng)電(dian)(dian)(dian)視(shi)(shi)發(fa)展的(de)(de)(de)(de)重要(yao)切(qie)入點,智(zhi)能(neng)(neng)電(dian)(dian)(dian)視(shi)(shi)的(de)(de)(de)(de)普及仍(reng)任重道(dao)遠,電(dian)(dian)(dian)視(shi)(shi)作為(wei)家庭生活的(de)(de)(de)(de)娛樂中心(xin),必須跟(gen)隨用戶需求(qiu)變化(hua),不(bu)(bu)斷更新產(chan)品功(gong)能(neng)(neng)甚至(zhi)是(shi)產(chan)品形(xing)態。三(san)網(wang)(wang)(wang)融合下,電(dian)(dian)(dian)視(shi)(shi)將(jiang)不(bu)(bu)再(zai)是(shi)一次性(xing)的(de)(de)(de)(de)消費產(chan)品而(er)是(shi)永久盈利性(xing)終(zhong)(zhong)端(duan)(duan),未來的(de)(de)(de)(de)電(dian)(dian)(dian)視(shi)(shi)機(ji)將(jiang)是(shi)基于互動(dong)(dong)網(wang)(wang)(wang)絡(luo)的(de)(de)(de)(de)智(zhi)能(neng)(neng)電(dian)(dian)(dian)視(shi)(shi)平(ping)臺。
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